Heroes

Yay! I finished (well almost anyway) my ads. Which is the second part of my assignment for the studio applications for advertising-class (the glassware was the first part).

I started a few days ago with some very rough sketches of the concept, but then i wasnt sure which direction i wanted for the pics so i tried a lot of different taglines for the ads which u can see in the sketches.
After i had done the sketches i went to Toys-R-Us in Morley to find the masks. Unfortunatley they only had really expensive full-set costumes so i thought i had to make my own masks for a while. Until i passed K-mart, good ol trustworthy K-mart. Or something. There i found these supercheap masks which was exactly what i was looking for. So i bought Spider-man, The Hulk, Optimus Prime (transformers) and Batman. I then had to organize the photoshoot and assemble the people; Joshua (batman), Stanley (the hulk), Nicky (spider-(wo)man and Tri (optimus prime).

And then yesterday afternoon (friday) we had the shoot in the business area of the city which had the perfect big-city-super-hero-kinda-feeling to it. On location i tried a few different things with my heroes and tried to find the right meaning for the pics, which eventually came through. Sadly enough, i can only hand in three pictures so unfortunatley The Hulk got left out. But im gonna edit that picture also and show it here eventually.

Started to edit the pics yesterday evening and kept on editing until 4am and then continued today. The ads are for a cinema company called Union Cinemas i made up (short for U.C, get it? :p).

I was actually really lucky with the finished shot coz i had only planned on to shoot in that area and in a bus stop, and some bench. But after first finding the bus stop for the Spider-man shot, which was relatively easy, we then found a little spot for another batman-photo that i havent edited, but turned out really good. We then walked by a building that we went into and asked if we could shoot in the lobby, but we had missed that it was a government building so no photography was allowed in there.

So we had to go out and as we walked down the street i noticed a really good area with some steps coming down and some tall buildings in the background, ideas started to come up in my mind and the perfect location for The hulk was found. Went in to buy a coffee in a café close by to use as a prop and then after i found the right angle we started to shoot. Everybody helped in that shoot by doing different tasks and we had a really good time.

After those pictures were done we found a van just opposite the stairs which was perfect for Optimus Prime to pose infront of. We didnt want to make it look like we were braking into the car so we had to shoot fast and then walk away. On the way from that location we walked by another really awesome lobby. Went in and asked if we could take a few pictures there and i got the above Batman shot from there. And then we were done and went home :)