Re-designing the airline ticket

I did a re-design of an airline ticket for my made up company called Aviator Airlines.

Some of the main aspects I was thinking of when designing it:

Problem: The boarding pass/e-ticket is usually cluttered with information completely useless for the traveller making it difficult to see the information they need to know first.

Solution: Making it easy for the traveller to read the information on the ticket. Prioritising the information the traveller really needs to know when going from Check-in to Gate to plane. Having the Airport staff information in a separate section (the middle section).

I chose to have my designs feature the information that I think is the most important most visible and ordered it like this:

1. Gate number

2. Seat number

3. Departure time

4. Flight number

Problem: Can't fold ticket without ruining the text on it and making it look messy.

Solution: Separating the information in sections and making it more acceptable to fold the ticket with the dotted center line and thus being able to put it in pocket or wallet.

Problem: I want my hands free from carrying the ticket without damaging it!

Solution: Providing a ticket holder with neck string strap at the check-in counter which provides protection and freeing up hands to to carry luggage, clothing item etc.

The element of surprise

A nice package will lead the customers to remember a brand more. When everyone is going e-ticket why follow the stream but instead go for something different? So why not treat the customers to something more enjoyable than the old cluttered tickets that they can actually read without having to put too much effort into it. Small things like this can also make the customer feel more special and therefore chose the company more often.